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Why is this? Perhaps because the true power of a message is derived from visual and auditory cues. Consider these facts:
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55% of a message meaning is derived from facial expression;
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38% of a message meaning is derived from gestures, body language, etc.
It's also important to note when conveying an important message people only remember:
- 10% of what they read;
- 20% of what they hear;
- 30% of what they see;
- 50% of what they see and hear together;
- And 80% of what they see, hear, and do.
So what is the solution? People online need fully integrated streaming video products for their communications because Video says it bettersm.
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