|
* Inside Today *
|
|
|
|
Advertise
|
|
Have your business Spotlighted Here!
Why Should You Advertise on the Internet?
Why Use Video?
Popular Search's
|
|
Sponsor Ads
|
|
|
|
|
|
Why Internet Advertising
|
|
Why you should advertise on the Internet!
- Businesses using the Internet to promote and sell their goods and services have grown 46% faster in the last two years than those that don't. - U.S. Department of Commerce
- Online spending will hit $3.9 billion in 2005. That's 46% greater than 2004. - Borrell Associates
- 87% of online users depend on the Internet to access local information. - Digitrends
- 52.7% of an online business directory users visited a merchant because of what they saw online. - Digitrends
- 85.5% of users of an online business directory would recommend the site to friends and family. -Harris Interactive
- 74% of adults are searching online an average of 9 hours a week! - Harris Poll
- Less than 50% of people in the United States read newspapers daily. - Washington Post
- People want to pick what they see, not what editors and TV producers pick for them. Online, people can choose what & when they view, not what editors and TV producers choose for them.
- People are turning to online sources of information and advertising because they can search & select!
-
Did you know that over 220 Million People in the U.S. now have Internet Access in their Home? - U.S. Dep’t Commerce
-
Local online spending will hit 3.9 billion by the end of 2005. That’s a growth of 46% over 2004. - Borrell Associates
-
Small businesses that use the internet to promote and sell their goods/services have grown 46% faster over the past 2 years than those that have not used the internet. - U.S. Dep’t Commerce
We provide viewers a choice.
Unlike print advertising, which is one-and-done, tossed out with the household trash, Internet advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when viewers want it and search for it.
Unlike broadcast advertising, which has a shelf-life of just seconds and must be repeated--and paid for repeatedly--to get people to remember it . . . Internet advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when viewers want it and search for it.
Your Customers Are Online...
Your Competition Is Online...
Can You Afford Not To Be Online?
Why do businesses advertise?
-
Businesess advertise to present their message to viewers and readers.
-
Viewers and readers seek content: news, pictures, information, and advertising.
But . . .
-
Viewers are replacing readers and now outnumber them.
-
Viewers are turning to online sources for content and advertising.
-
Online viewers search and select online sources of content and advertisng -- if and when they want it.
-
Online advertising is the only source available to them that fulfills this requirement.
"Print is dead"
"Print is dead," Sports Illustrated President John Squires told a room full of newspaper and magazine circulation executives at a conference in Toronto in November, 2004 . His advice? "Get over it," meaning publishers should stop trying to save their ink-on-paper product and focus on electronic delivery of their journalism.
The Washington Post provides statistical evidence of the drop in newspaper readership. It looks at the percent of people reading a newspaper in daily in 1967 and in 2004, broken down by age group.
|
Age Group |
1967 Reader rate |
2004 Reader Rate |
|
18-24 |
70.8 % |
39.0 % |
|
25-34 |
72.7 % |
38.8 % |
|
35-54 |
81.0 % |
53.0 % |
|
55+ |
75.5 % |
67.4 % |
The Washington Post reports that "newspapers are struggling."
Can you afford NOT to advertise on the Internet?
|
|
